Search Engine Optimisation (SEO) – Google Organic Search
Search Engine Optimisation (SEO) is a big buzzword in marketing and advertsing agencies, and for a good reason. It’s the process of attracting traffic from the “organic” or natural search results on search engines (Google, Firefox, Explorer, Yahoo etc). Choosing the right SEO services to get you a return on your investment can be tricky. Lucky for you, TMR is crazy about the SEO process (which involves research and a thorough understanding of the client, competition and industry). Our experience indicates clients have never been told how SEO works – which is why we take the time to fully explain what you are paying for. We have proven experience in educating clients about SEO, interpreting SEO, and delivering competitive results (yay!). The Marketing Republiq is proud of the way we support complete transparency and ensure clients are fully aware where their investment is going (and what results it will secure). As a search engine optimisation agency, we are dedicated to bridging the gap, by showing you real results from implementing a ‘White Hat SEO’ strategy – which is SEO best practice, as indicated by Google.
Did you know Google changes its algorithms every day? This can affect the ranking of your website (where it shows up on a search results page). Our team has evolved with Google and have a range of tools to make sure we keep up with Google’s ever-changing algorithms.
Staying on top of these algorithm changes is essential to ongoing improvements in onsite traffic, conversions and keyword ranking (we love continuous improvement). By using website analytics and your company data over time, you’ll get a greater return on investment, increased quality search engine traffic, rankings, and ultimately, results in conversions and a reduced ‘cost per click’.
During the initial meeting with our SEO consultant in Perth, we’ll advise you on how to implement a winning plan to boost your search engine optimisation in Perth (did we mention we’re crazy about SEO?). We set clear expectations so that you and the team at The Marketing Republiq know precisely the results you want.
A website needs to do more than just look the part (you know that saying about not judging a book by its cover?), this is where information architecture comes into play.
The most searched words and sets of words (keywords) on Google are awarded specific rankings. This means your website needs a central theme to match the keywords your customers are busy searching for. The main goal of content optimisation is to improve the website’s keyword rankings by scattering relevant keyword phrases and synonyms your customers are typing into Google everyday.
Unlike some search engine optimisation agencies, we use information architecture to build our client’s websites, and as a result, we achieve quality search engine traffic and boosted website rankings for them (go us!). Our consultants use information architecture to silo your website, meaning we group similar information together, placing it on separate pages on your website. Siloing is similar to breaking a book down into chapters – each webpage has specific thematic content, and because of that intentional, considered keyword grouping, your SEO ranking increases, making it more relevant to your consumers. Having an organised website is favoured by Google and starts with using and implementing the right information architecture. And don’t forget, clarifying your products and services will set the foundation for the right keywords, helping customers find you faster.
Content optimisation & choosing the right words
There’s no doubt about it: your website will perform better when filled with technical SEO copywriting.
Content optimisation helps consumers on Google find your product or services more quickly and more easily, making them more likely to pick you over your competitior. Our team’s SEO copywriting specialist in Perth has experience writing highly concentrated SEO blogs and local SEO content to boost your website’s ranking. The more relevant copy and keywords on your website will mean a better click-through rate and more content your loyal customers will want to share (don’t forget to humanise your brand – people connect through emotion, so find a copywriter who creates empathy while instilling confidence).
Google favours clear, concise copy (seriously, so keep it simple!).
Content optimisation helps your business stand out in a sea of similar companies. Every other person seems to think they have the ‘answer’ to writing SEO marketing content, but the truth is, it’s a skill, so invest in someone who knows what they’re doing. And avoid anyone promising fast (and usually cheap) results – it’s simply not possible. SEO writing takes time.
Our SEO services and writing practices have been tried and tested. Developed over the past ten years, our senior SEO copywriters in Perth have refined their techniques to increase web traffic (and our clients are happy with the results).
As a starting point, our team use a SEO checklist (similar to the one below) when drafting strong copy:
- Know your client’s consumer inside and out
- Research keywords, and understand local SEO
- Be clear with similar keywords
- Always have a page ‘call to action’
- A H1 heading tag must be a strategic headline
- Use bullet points and concise, precise wording
- Uncover keywords for every website page for easy website migration
- Implement even keyword distribution on the website.
Quality link building using editorial judgement
After improving your website through SEO tactics and technical SEO copy, the next step is to have a successful link building strategy.
The first step to ensure website visitors don’t get lost (and so SEO Google can browse your website) is to make sure you have implemented internal link building (our team of specialists can help with this). Next, the focus is on external linking (historically, external links were Google’s primary way of increasing a website’s ranking).
In short, quality links = more traffic and a higher ranking (‘Off Page SEO’). Remember that links are only part of the SEO puzzle. Both ‘On page SEO’ and ‘Technical SEO’ are equally important when following a ‘White Hat SEO’ strategy (lost? it’s okay, we can help with this).
Having quality inbound and outward-bound links from other websites is crucial for successful website migration. The best way to think about links is like having a confidence vote for that page on your website.
For a successful link building strategy, it’s crucial to follow the rules Google sets for all websites, which include:
- Incorporation of high-quality backlinks
- A strategic link earning strategy
- Avoiding the wrong backlinks
- Use links that improve your website’s popularity and overall ranking
The Marketing Republiq is a search engine optimisation agency that believes in transparent service and tailored prices (yay for that!). With help from our SEO specialist in Perth, we are certain you’ll see real results. Contact us today to learn more about Google SEO and how we can help improve your business.