The Marketing Republiq are proud of our obsession with Google Ads. We live and breath them because we know just how effective they are.
We have over 12 years’ experience in Google Ads management in Perth (go us). Are you still not sure what Google Ads are? It’s okay, because we do. We know how powerful they are. They can drain your funds or fill your sales funnel until it’s overflowing. So if you’re looking for a digital marketing agency who specialise in Google Ads in Perth – you’ve found us. We’ll show you how Google Ads can have a positive impact on your business if set up, optimised and managed correctly (think customised strategy – that’s what we do, and what we do exceptionally well). You need an agency that thinks like you, gels with your ideals, shares your goals, and understands how your customers think. And that agency is us! We’ll establish an Google Ads campaign designed for you to get you the results you want. We get it. We know that as Perth’s premium holistic and authentic digital marketing agency it’s our job to make sure our team attracts your ‘ideal client’ (that’s why you pay us, right?).
Why Google Ads? Let’s break it down. Google Ads campaigns are designed to get your business more online conversions. That’s pretty much it. In a nutshell. Using variables such as increased quality score, high click through rate (CTR), high conversion rate (CR), reduced cost per click (CPC) and ultimately, a reduced cost per acquisition (CPA). Google Ads campaigns are carefully targeted to ensure each of these variables are high performing. We’ve arranged campaigns for a range of clients, all with successful outcomes. We’ve doubled clicks and conversion numbers over a six month period. Seriously. That could be you and your business.
There are two main features of a successful campaign:
- Optimising the campaign each month (avoiding Google Ads being an unnecessary expense).
- Avoiding the ‘set and forget’ mentality which is when all monitoring stops post-campaign. (This approach has given the Perth marketing industry a bad name, and is one of the main reasons businesses have negative experiences with Google Ads. It’s also why we rally so passionately against it!).
Why we’re different
TMR’s Google Ads experts (champions) encourage all existing and future clients to log in to Google Ads and check the “change history” on the account so you can see clearly what monthly optimisations are being made. (There’s a strong correlation evident: low performance = minimal optimisations; outstanding results = monthly optimisations). Delivering outstanding results relies on us understanding your goals which is why TMR’s SEO champs undertake comprehensive briefing processes to uncover your objectives and set up a Google Ads campaign destined for success.
Our Google Ads specialists will research critical keywords and create persuasive copy to trigger action from your customers. Through Google analytics tracking your business can remain active online and select the correct goal tracking. This feature means you will have full visibility of your business’s online performance.
Google Ads – not the enemy
We get it. You’re apprehensive about using Google Ads in Perth. You’ve been let down in the past. It’s time to shake it off and take a fresh look. TMR’s goal is to help you see the value of Google Ads by working with you to deliver a result based campaign. And we’ll be honest with you. Sure, sometimes Google ads results are instant, but it’s more common to see results after three months. That’s a realistic timeframe. Once a campaign goes live there are no guarantees on how it will perform – but we use our experience, knowledge and strategy to create a campaign we think will deliver. And that’s why we continue to test the market, collect data and use insights to optimise everything into a targeted campaign.
Google Ads packages won’t work if the campaign isn’t set up correctly. During our initial consultation we’ll take a step back and consider your business objectives and goals as a whole, making sure no detail goes unnoticed. First we uncover what is essential about your industry, gathering feedback from your customers and the nature of your online enquiries, then we implement changes.
Google is the largest online marketplace in the world (which is why we all use it) which means your current and future customers are on Google, engaging with it daily, and in most cases, hourly. Using Google Ads to your advantage means more exposure for your brand and your products. Did you know that people click on Google Ads more often because they resemble organic Ads? We use this knowledge to your advantage with Google Ads, making sure you remain at the front of your customers’ minds through both paid and organic search engine marketing optimisation.
Let The Marketing Republiq help regain your trust in Google Ads. Our ongoing campaign monitoring involves: bid and budget management, landing page optimisation, text ads, banner ads, ad split testing and performance tracking (and don’t worry, we make sure we report our findings and results back to you).
Why? Because building trust is crucial. Trust is paramount to us. Without it your business won’t grow. Your success is our success.
Specific, measurable (and as low cost as possible)
Investing in anything is risky, we get it, but there are ways of mitigating that risk, and for us, it’s creating specific, measurable campaigns that demonstrate a return on investment. Everyone at The Marketing Republiq understands that each and every time we strategise and create a Google Ads campaign in Perth, we are putting our reputation on the line. So we don’t take shortcuts. We don’t cut corners or take your money and run. That’s not who we are. We value long-term relationships built on trust – trust that is earned through consistency, transparency and authenticity.
During our initial meeting with you, we’ll discuss the metrics and goals important to you. And we’ll write them down (and, gasp, we’ll refer to them time and time again). This keeps us accountable. Each month we’ll make sure the quality rate increases and the cost per click reduces (Google CPC) while your websites click-through rate increases. Good campaign creation takes time, so be wary of agencies who say otherwise! We’re happy to explain as much as possible about Google Ads and to spend time with you to make you feel at ease (that’s just who we are).
Google Ads Management
Best of all? When you book in a Google Ads consultation you get to work directly with Sonja, the director of The Marketing Republiq! She knows pretty much everything there is to know about Google Ads (our guru). We know it’s important to involve the best right from the start (because that’s what we’d expect too), and let’s not forget, her mentoring and guidance has made our little team one of the premium digital advertising agencies in Perth (go Sonja!). She works with you to develop a sustainable strategy, then brings in the whole team to deliver the perfect campaign for your business. Our regular reporting depends on your specific goals and the Google Ads package you’ve chosen – but don’t worry, transparency and honesty mean the world to us. Our transparent communication and reporting process means that you see directly where your Google Ads investment is going and our use of analytics tracking of Google Ads means your online performance improves and ensures a strong ROI (yay!). The best part about TMR? We are adaptable! If your priorities change, so do ours.
Decide what you want
Our Google Ads packages and Ads remarketing options are tailored to your needs and can include the following:
- Keyword research
- Ad copy writing
- Banner ads and text ads
- Video remarketing
- Ad split testing
- Ad extensions
- Search based campaign
- Dynamic search campaign
- Monthly meetings
- Google Analytics
- Google goals set-up
- Google my business optimisation
- Call tracking
- Strategic Google Ads Remarketing campaign
- Re-marketing promo changes
- Video remarketing
Still confused? That’s why we’re here! Just ask.